The Letter
The Theme of Our First Fragrance Is...
The community fragrance theme — Reflection — and how to join the live kickoff, plus AI perfumery, L'Oréal's shopping spree and Kayali reborn, a spotlight on hand-painted Idiem Lux, and...
The Theme of Our First Fragrance Is...
The community fragrance theme — Reflection — and how to join the live kickoff, plus AI perfumery, L'Oréal's shopping spree and Kayali reborn, a spotlight on hand-painted Idiem Lux, and...
Unveiling the Perfumer - Live Event!
The kickoff details for the community fragrance — plus smart scent tech, Domino's pepperoni perfume and the fragrance declutter trend, a spotlight on Notes de Bas de Paje, and a...
Unveiling the Perfumer - Live Event!
The kickoff details for the community fragrance — plus smart scent tech, Domino's pepperoni perfume and the fragrance declutter trend, a spotlight on Notes de Bas de Paje, and a...
Pick a Brand for Me at Esxence 2025
An invitation to choose which Esxence brand to feature — plus IFF's ScentChat, the animalic rebellion and the blind-buy boom, a tribute to the late Rosendo Mateu, and a MythBusters...
Pick a Brand for Me at Esxence 2025
An invitation to choose which Esxence brand to feature — plus IFF's ScentChat, the animalic rebellion and the blind-buy boom, a tribute to the late Rosendo Mateu, and a MythBusters...
The Fragrance Retail Mafia
The build-in-public campaign for our first fragrance — plus lost formulas, smell training and the new Tom Ford face, a spotlight on Istanbul's Ephemeral Dyadic, and a MythBusters on why...
The Fragrance Retail Mafia
The build-in-public campaign for our first fragrance — plus lost formulas, smell training and the new Tom Ford face, a spotlight on Istanbul's Ephemeral Dyadic, and a MythBusters on why...
Niche Was Cool Before You Were Born
How readers want to shape a commercial fragrance — plus inclusive perfume tech, influencer and feminist fragrances, a spotlight on Hong Kong's .oddity, a MythBusters on niche history, and a...
Niche Was Cool Before You Were Born
How readers want to shape a commercial fragrance — plus inclusive perfume tech, influencer and feminist fragrances, a spotlight on Hong Kong's .oddity, a MythBusters on niche history, and a...
Let's create a fragrance together
Readers vote to co-create a commercial fragrance — plus Air France's Kurkdjian scent, fragrance market growth and inside Amouage's high-concentration extraits, a spotlight on Hong Kong's TOBBA, a MythBusters on...
Let's create a fragrance together
Readers vote to co-create a commercial fragrance — plus Air France's Kurkdjian scent, fragrance market growth and inside Amouage's high-concentration extraits, a spotlight on Hong Kong's TOBBA, a MythBusters on...