The Letter

Scently's Publishing House Manifesto

Scently's Publishing House Manifesto

The first brand-identity session with Tsubaki Studio and the vision of a fragrance publishing house — plus Myromi, the Art and Olfaction finalists and beast-mode scents, a spotlight on Eris...

Scently's Publishing House Manifesto

The first brand-identity session with Tsubaki Studio and the vision of a fragrance publishing house — plus Myromi, the Art and Olfaction finalists and beast-mode scents, a spotlight on Eris...

A Niche Brand for Connoisseurs

A Niche Brand for Connoisseurs

Finding a design partner in Tsubaki Studio — plus Goutal acquired, the fading of signature styles and an Oxford olfaction course, a spotlight on Swiss indie Odur by Giovanni Sammarco,...

A Niche Brand for Connoisseurs

Finding a design partner in Tsubaki Studio — plus Goutal acquired, the fading of signature styles and an Oxford olfaction course, a spotlight on Swiss indie Odur by Giovanni Sammarco,...

UK's Best-Kept Niche Secret

UK's Best-Kept Niche Secret

The first Scently Speaking video podcast on tuberose — plus a 46,500-entry scent database, a perfume zine, Paris Perfume Week 2025, a spotlight on London's Mabelle O'Rama, and a MythBusters...

UK's Best-Kept Niche Secret

The first Scently Speaking video podcast on tuberose — plus a 46,500-entry scent database, a perfume zine, Paris Perfume Week 2025, a spotlight on London's Mabelle O'Rama, and a MythBusters...

Meet the First AI Perfume Brand

Meet the First AI Perfume Brand

The Scently community explores the theme Reflection and the publishing house gets a name — plus Brazil's boom, Osmo's AI brand Generation and accessible beauty, a spotlight on Mark Buxton's...

Meet the First AI Perfume Brand

The Scently community explores the theme Reflection and the publishing house gets a name — plus Brazil's boom, Osmo's AI brand Generation and accessible beauty, a spotlight on Mark Buxton's...

The Nose Behind Our First Scent

The Nose Behind Our First Scent...

The reveal of our first perfumer, Chester Gibs, and the theme Reflection — plus État Libre d'Orange at 18, the Malle legacy and scent saturation, a spotlight on Extra Virgo...

The Nose Behind Our First Scent...

The reveal of our first perfumer, Chester Gibs, and the theme Reflection — plus État Libre d'Orange at 18, the Malle legacy and scent saturation, a spotlight on Extra Virgo...

See you tonight & Esxence Highlights

See you tonight & Esxence Highlights

The live kickoff of our first scent's development — plus Esxence 2025 highlights (Tobba, Prin Lomros, Aholic, Les Indemodables, Extra Virgo, Mark Buxton) and a spotlight on Slovakia's Nose Perfume.

See you tonight & Esxence Highlights

The live kickoff of our first scent's development — plus Esxence 2025 highlights (Tobba, Prin Lomros, Aholic, Les Indemodables, Extra Virgo, Mark Buxton) and a spotlight on Slovakia's Nose Perfume.