The Letter

COUNTDOWN (1/5) - I refused to accept the fragr...

The first of a five-part countdown. How a marketing myth behind a bottle of Eight & Bob sparked a 700-day search for truth in perfumery — and the reader survey...

The Death of the "Middle Market"

Two hours with Christophe Laudamiel, the disappearing middle market, L'Oréal's Creed acquisition, and Nathalie Feisthauer on leaving IFF & Givaudan — plus B87.135, Fables d'Orient L'Extrait and Tobacco Memories.

All eyes on Chinese Perfume

Why the whole industry is trying to secure its place in China, and how a new generation is redefining perfumery beyond Western logic — plus Mother's Milk, Come and Borderline,...

Will this mean a Perfume Monopoly?

Puig acquires Byredo, Estée Lauder takes Tom Ford, and the sandalwood supply crisis — plus Debaser in Bloom, Spring 26 and Yuma, and a MythBusters on whether any new natural...

2026: A Perfume Bubble Year?

Is a perfume bubble forming? Fake luxury, trade-fair overload and lost patience — plus Crème Ébène by Nicolaï, Karmacoma by Anomalia Paris and Vanilla Baby by Stéphanie de Bruijn, and...

15 Game Changer Fragrances

BeautyMatter's Future50, Spate's fragrance data and Michel Gutsatz's niche-market critique — plus Vanilla CO₂ & Oud by Joschka Klee, Gauguin by Francesca Bianchi and Lifted by Sarah McCartney, and a...