https://10r00y-0h.myshopify.com/blogs/theletter/a-stand-up-set-for-fragrance-addicts 2026-06-22T21:49:30+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/are-some-fragrances-dupe-proof 2026-06-22T21:49:30+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/countdown-1-5-i-refused-to-accept-the-fragrance-illusion 2026-06-22T21:49:30+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/countdown-2-5-700-days-and-the-soul-of-scent 2026-06-22T21:49:30+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/countdown-3-5-the-fragrance-industry-is-broken 2026-06-22T21:49:30+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/countdown-4-5-your-invitation-to-shape-history 2026-06-22T21:49:30+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/countdown-5-5-before-the-world-moved-again-is-here 2026-06-22T21:49:30+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/the-death-of-the-middle-market 2026-06-22T21:49:30+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/all-eyes-on-chinese-perfume 2026-06-22T21:49:30+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/will-this-mean-a-perfume-monopoly 2026-06-22T21:49:30+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/2026-a-perfume-bubble-year 2026-06-22T21:49:30+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/15-game-changer-fragrances 2026-06-22T21:49:30+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/power-perception-the-future-of-niche 2026-06-22T21:49:30+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/the-rise-of-fragrance-clubs 2026-06-22T21:49:31+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/three-niche-releases-that-shape-2026 2026-06-22T21:49:31+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/scently-s-little-brother-is-here-the-lab 2026-06-22T21:49:31+02:00 weekly https://10r00y-0h.myshopify.com/blogs/theletter/we-re-back-and-yes-we-missed-you 2026-06-22T21:49:31+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2026-02-03_at_20.02.05.png?v=1781289872 We're Back. And Yes, We Missed You. We're Back — Before the World Moved Again https://10r00y-0h.myshopify.com/blogs/theletter/it-s-official-our-name-is-here 2026-06-22T21:49:31+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2026-02-03_at_19.58.02.png?v=1781289908 It's Official - Our Name Is Here! It's Official — New Niche Publishing https://10r00y-0h.myshopify.com/blogs/theletter/see-you-tomorrow 2026-06-22T21:49:31+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-08-14_at_12.53.29.png?v=1781290246 See you tomorrow! See you tomorrow https://10r00y-0h.myshopify.com/blogs/theletter/meet-the-scent-shapers 2026-06-22T21:49:31+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-08-14_at_12.50.36.png?v=1781290278 Meet the Scent Shapers Meet the Scent Shapers https://10r00y-0h.myshopify.com/blogs/theletter/hyper-niche-fragrances-just-dropped 2026-06-22T21:49:31+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-06-26_at_20.13.23.png?v=1781290309 Hyper Niche Fragrances Just Dropped Hyper Niche Fragrances Just Dropped https://10r00y-0h.myshopify.com/blogs/theletter/and-the-oscar-of-perfumery-goes-to 2026-06-22T21:49:31+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-06-26_at_20.06.28.png?v=1781290339 And the Oscar of Perfumery goes to ... And the Oscar of Perfumery goes to https://10r00y-0h.myshopify.com/blogs/theletter/scently-s-1-community-meetup 2026-06-22T21:49:31+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-06-26_at_20.01.33.png?v=1781290373 Scently's #1 Community Meetup Scently's #1 Community Meetup https://10r00y-0h.myshopify.com/blogs/theletter/the-fi 2026-06-22T21:49:31+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-06-26_at_19.47.35.png?v=1781290413 Scently's 1st scents are here... Scently's 1st scents are here https://10r00y-0h.myshopify.com/blogs/theletter/scently-s-publishing-house-manifesto 2026-06-22T21:49:31+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-05-12_at_20.43.25.png?v=1781290639 Scently's Publishing House Manifesto Scently's Publishing House Manifesto https://10r00y-0h.myshopify.com/blogs/theletter/a-niche-brand-for-connoisseurs 2026-06-22T21:49:58+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-05-12_at_20.32.04.png?v=1781290671 A Niche Brand for Connoisseurs A Niche Brand for Connoisseurs https://10r00y-0h.myshopify.com/blogs/theletter/uk-s-best-kept-niche-secret 2026-06-22T21:49:58+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-05-12_at_20.29.00.png?v=1781290703 UK's Best-Kept Niche Secret UK's Best-Kept Niche Secret https://10r00y-0h.myshopify.com/blogs/theletter/the-nose-behind-our-first-scent-45ef 2026-06-22T21:49:58+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-03-31_at_19.57.43.png?v=1781290736 Meet the First AI Perfume Brand Meet the First AI Perfume Brand https://10r00y-0h.myshopify.com/blogs/theletter/the-nose-behind-our-first-scent 2026-06-22T21:49:58+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-03-31_at_19.53.20.png?v=1781290772 The Nose Behind Our First Scent... The Nose Behind Our First Scent https://10r00y-0h.myshopify.com/blogs/theletter/see-you-tonight-esxence-highlights 2026-06-22T21:49:58+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-03-31_at_19.50.21.png?v=1781290803 See you tonight & Esxence Highlights See you tonight & Esxence Highlights https://10r00y-0h.myshopify.com/blogs/theletter/the-theme-of-our-first-fragrance-is 2026-06-22T21:49:59+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-03-03_at_15.56.13.png?v=1781328438 The Theme of Our First Fragrance Is... The Theme of Our First Fragrance Is https://10r00y-0h.myshopify.com/blogs/theletter/unveiling-the-perfumer-live-event 2026-06-22T21:49:59+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-03-03_at_14.43.21.png?v=1781328465 Unveiling the Perfumer - Live Event! Unveiling the Perfumer - Live Event https://10r00y-0h.myshopify.com/blogs/theletter/pick-a-brand-for-me-at-esxence-2025 2026-06-22T21:49:59+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-02-14_at_13.52.45.png?v=1781328494 Pick a Brand for Me at Esxence 2025 Pick a Brand for Me at Esxence 2025 https://10r00y-0h.myshopify.com/blogs/theletter/the-fragrance-retail-mafia 2026-06-22T21:49:59+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Screenshot_2025-02-14_at_13.48.51.png?v=1781328524 The Fragrance Retail Mafia The Fragrance Retail Mafia https://10r00y-0h.myshopify.com/blogs/theletter/niche-was-cool-before-you-were-born 2026-06-22T21:49:59+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers-10.png?v=1781328556 Niche Was Cool Before You Were Born Niche Was Cool Before You Were Born https://10r00y-0h.myshopify.com/blogs/theletter/why-your-oud-perfume-stinks-3cd1 2026-06-22T21:49:59+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers-9.png?v=1781328587 Let's create a fragrance together Let's create a fragrance together https://10r00y-0h.myshopify.com/blogs/theletter/why-your-oud-perfume-stinks 2026-06-22T21:49:59+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers-8.png?v=1781328652 Why your oud perfume stinks! Why your oud perfume stinks https://10r00y-0h.myshopify.com/blogs/theletter/china-s-ultra-niche-sensation 2026-06-22T21:49:59+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers-5.png?v=1781328682 China's ultra-niche sensation China's ultra-niche sensation https://10r00y-0h.myshopify.com/blogs/theletter/my-for-you-thanks-for-2024 2026-06-22T21:49:59+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers-3.png?v=1781328699 My gift for you - Thanks for 2024! Thanks for 2024 https://10r00y-0h.myshopify.com/blogs/theletter/the-aged-fragrance-secret-revealed 2026-06-22T21:49:59+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers-3_aee0c524-d0c6-4c98-b49b-8e9858234d8b.png?v=1781328730 The Aged Fragrance Secret, Revealed The Aged Fragrance Secret, Revealed https://10r00y-0h.myshopify.com/blogs/theletter/the-ultimate-layering-starter-guide 2026-06-22T21:49:59+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers-2.png?v=1781328759 The Ultimate Layering Starter Guide The Ultimate Layering Starter Guide https://10r00y-0h.myshopify.com/blogs/theletter/funky-scents-from-bacon-to-matcha 2026-06-22T21:49:59+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/scently4.png?v=1781328791 Funky Scents: From Bacon To Matcha Funky Scents: From Bacon To Matcha https://10r00y-0h.myshopify.com/blogs/theletter/perfume-ban-threatens-the-eu 2026-06-22T21:49:59+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers-4.png?v=1781328846 Perfume ban threatens the EU? Perfume ban threatens the EU? https://10r00y-0h.myshopify.com/blogs/theletter/the-ultimate-christmas-gift-guide 2026-06-22T21:50:00+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/scently2.png?v=1781328876 The Ultimate Christmas Gift Guide The Ultimate Christmas Gift Guide https://10r00y-0h.myshopify.com/blogs/theletter/the-moon-landing-moment-for-fragrances 2026-06-22T21:50:00+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers.png?v=1781328901 The Moon Landing Moment for Fragrances The Moon Landing Moment for Fragrances https://10r00y-0h.myshopify.com/blogs/theletter/the-hottest-scents-at-beautyworld-2024 2026-06-22T21:50:00+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__20.png?v=1781328930 The Hottest Scents at Beautyworld 2024 The Hottest Scents at Beautyworld 2024 https://10r00y-0h.myshopify.com/blogs/theletter/the-secret-fragrance-award-you-missed 2026-06-22T21:50:00+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__19.png?v=1781328960 The Secret Fragrance Award You Missed The Secret Fragrance Award You Missed https://10r00y-0h.myshopify.com/blogs/theletter/the-scents-of-thanksgiving-2024 2026-06-22T21:50:00+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__18.png?v=1781328995 The Scents of Thanksgiving 2024 The Scents of Thanksgiving 2024 https://10r00y-0h.myshopify.com/blogs/theletter/netflix-fragrances-gen-z-colognes 2026-06-22T21:50:00+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__17.png?v=1781329057 Netflix Fragrances & Gen Z Colognes Netflix Fragrances & Gen Z Colognes https://10r00y-0h.myshopify.com/blogs/theletter/autumn-must-haves-fragrance-manifesto 2026-06-22T21:50:00+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__16.png?v=1781329090 Autumn Must-Haves & Fragrance Manifesto Autumn Must-Haves & Fragrance Manifesto https://10r00y-0h.myshopify.com/blogs/theletter/ultrarare-florals-perfume-communities 2026-06-22T21:50:21+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__15.png?v=1781329113 Ultra-rare florals & perfume communities Ultra-rare florals & perfume communities https://10r00y-0h.myshopify.com/blogs/theletter/chatgpt-perfumery 2026-06-22T21:50:21+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__13.png?v=1781329132 The ChatGPT of perfumery!? The ChatGPT of perfumery!? https://10r00y-0h.myshopify.com/blogs/theletter/diva-fragrances-cocktail-scents 2026-06-22T21:50:21+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__12.png?v=1781329151 Diva Fragrances & Cocktail Scents Diva Fragrances & Cocktail Scents https://10r00y-0h.myshopify.com/blogs/theletter/cosmic-perfumery-future 2026-06-22T21:50:21+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__11.png?v=1781329169 Cosmic Perfumery: The Future is here! Cosmic Perfumery: The Future is here! https://10r00y-0h.myshopify.com/blogs/theletter/art-niche-vs-faux-niche 2026-06-22T21:50:22+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__10.png?v=1781329218 The Art of Niche vs. Faux Niche The Art of Niche vs. Faux Niche https://10r00y-0h.myshopify.com/blogs/theletter/mythbusters-ask-anything 2026-06-22T21:50:22+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__14.png?v=1781329236 MythBusters & Ask Me Anything MythBusters & Ask Me Anything https://10r00y-0h.myshopify.com/blogs/theletter/miskeo-parfums-best-minimal-scents 2026-06-22T21:50:22+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__7.png?v=1781329256 MISKEO Parfums: The best minimal scents? MISKEO Parfums: The best minimal scents? https://10r00y-0h.myshopify.com/blogs/theletter/best-dutch-fragrance-secret 2026-06-22T21:50:22+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__6.png?v=1781329274 The Best Dutch Fragrance Secret The Best Dutch Fragrance Secret https://10r00y-0h.myshopify.com/blogs/theletter/oscar-winner-2024-sy-truong 2026-06-22T21:50:22+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__5.png?v=1781329292 Oscar Winner 2024: Sy Truong Oscar Winner 2024: Sy Truong https://10r00y-0h.myshopify.com/blogs/theletter/best-10-weeks-10-interviews-10-perfumers 2026-06-22T21:50:22+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__4.png?v=1781329313 BEST OF: 10 Weeks, 10 Interviews, 10 Perfumers 10 Weeks, 10 Interviews, 10 Perfumers https://10r00y-0h.myshopify.com/blogs/theletter/smell-tigers-roar 2026-06-22T21:50:22+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__3.png?v=1781329368 The Smell of a Tiger's Roar The Smell of a Tiger's Roar https://10r00y-0h.myshopify.com/blogs/theletter/cludia-camacho-portugals-first-independent-female-perfumer 2026-06-22T21:50:22+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__2.png?v=1781329384 Cláudia Camacho - Portugal's first independent female perfumer Cláudia Camacho https://10r00y-0h.myshopify.com/blogs/theletter/sammarco-perfumes-law-books-perfume-bottles 2026-06-22T21:50:22+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers__1___1.png?v=1781329398 Sammarco Perfumes - From Law Books to Perfume Bottles Sammarco Perfumes https://10r00y-0h.myshopify.com/blogs/theletter/indonesia-special-newold-fragrance-powerhouse 2026-06-22T21:50:22+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/Scently_Speaking_Newsletter_Covers_c6906e13-25de-44f7-9699-54cec24060fd.png?v=1781329414 Indonesia special: The new/old fragrance powerhouse Indonesia special https://10r00y-0h.myshopify.com/blogs/theletter/beyond-grasse-paris-new-mecca-indie-perfumery 2026-06-22T21:50:22+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/1.png?v=1781329430 Beyond Grasse and Paris: The new Mecca of indie perfumery Beyond Grasse and Paris https://10r00y-0h.myshopify.com/blogs/theletter/shawn-maher-transparent-perfumer-history 2026-06-22T21:50:22+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/8.png?v=1781329447 Shawn Maher - The most transparent perfumer in history! Shawn Maher https://10r00y-0h.myshopify.com/blogs/theletter/inside-worlds-prestigious-perfume-school 2026-06-22T21:50:22+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/3.png?v=1781329488 Inside the World's Most Prestigious Perfume School Inside the World's Most Prestigious Perfume School https://10r00y-0h.myshopify.com/blogs/theletter/londons-bestkept-secret-fragrance 2026-06-22T21:50:23+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/6.png?v=1781329521 London's Best-Kept Secret in Fragrance London's Best-Kept Secret in Fragrance https://10r00y-0h.myshopify.com/blogs/theletter/concept-will-impress-every-fragrance-critic 2026-06-22T21:50:23+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/5.png?v=1781329536 This concept will impress every fragrance critic! This concept will impress every fragrance critic! https://10r00y-0h.myshopify.com/blogs/theletter/jan-barba-literary-art-portrayed-fragrances 2026-06-22T21:50:23+02:00 weekly https://cdn.shopify.com/s/files/1/0937/4639/7561/articles/7.png?v=1781329554 Jan Barba: Literary Art portrayed in fragrances Jan Barba: Literary Art portrayed in fragrances