The Letter
Netflix Fragrances & Gen Z Colognes
Bespoke luxury scents, IFRA's Green Chemistry Compass and Gen Z reviving 90s colognes — plus five Pitti Fragranze 2024 picks, a MythBusters on concentration vs. sillage, and a material spotlight...
Netflix Fragrances & Gen Z Colognes
Bespoke luxury scents, IFRA's Green Chemistry Compass and Gen Z reviving 90s colognes — plus five Pitti Fragranze 2024 picks, a MythBusters on concentration vs. sillage, and a material spotlight...
Autumn Must-Haves & Fragrance Manifesto
Osmo's Fragrance 2.0 Manifesto and AI in perfumery — plus 15WEST founder Marc Janssen's autumn picks, a MythBusters on whether the olfactive pyramid unfolds in a fixed order, and a...
Autumn Must-Haves & Fragrance Manifesto
Osmo's Fragrance 2.0 Manifesto and AI in perfumery — plus 15WEST founder Marc Janssen's autumn picks, a MythBusters on whether the olfactive pyramid unfolds in a fixed order, and a...
Ultra-rare florals & perfume communities
Online perfume communities, Baccarat Rouge 540 and Estée Lauder's emotion research — plus an Ask Me Anything with perfumers on AI and outside influences, a MythBusters on whether one perfumer...
Ultra-rare florals & perfume communities
Online perfume communities, Baccarat Rouge 540 and Estée Lauder's emotion research — plus an Ask Me Anything with perfumers on AI and outside influences, a MythBusters on whether one perfumer...
The ChatGPT of perfumery!?
Osmo's Fragrance 2.0, Pitti Fragranze and Prada's AI flower lab — plus an Ask Me Anything on dream briefs and big-house envy, a MythBusters on whether long formulas mean complex...
The ChatGPT of perfumery!?
Osmo's Fragrance 2.0, Pitti Fragranze and Prada's AI flower lab — plus an Ask Me Anything on dream briefs and big-house envy, a MythBusters on whether long formulas mean complex...
Diva Fragrances & Cocktail Scents
Cocktail-inspired perfumes, Chris Maurice's C de la Niche and Osmo's molecule 533 — plus an Ask Me Anything on the divas of perfumery, a MythBusters on whether there's a universal...
Diva Fragrances & Cocktail Scents
Cocktail-inspired perfumes, Chris Maurice's C de la Niche and Osmo's molecule 533 — plus an Ask Me Anything on the divas of perfumery, a MythBusters on whether there's a universal...
Cosmic Perfumery: The Future is here!
AI smart diffusers, D.S. & Durga's fragrance documentary and roses on the moon — plus an Ask Me Anything on holding back creations, a MythBusters on whether perfume is just...
Cosmic Perfumery: The Future is here!
AI smart diffusers, D.S. & Durga's fragrance documentary and roses on the moon — plus an Ask Me Anything on holding back creations, a MythBusters on whether perfume is just...